06 Apr, 2022 Web Design
key concepts of user experience design

Designers invariably attempt to ensure that they delight the end-users with their innovative website designs, and principles of user experience hence withhold a remarkable bit of value. UX design and UX design basics.

A designer should have a grasp of the key concepts of user experience design. UX is an acronym for user experience. A designer is required to put in efforts to ensure that the user experiences a positive feeling when using a product. While ease of use and high navigability render an effect over the UX; so do the product's aesthetics.

It becomes a must for a designer to understand UX design principles. So, a designer is required to do some research and figure out the matters regarding the design of his product that are not going down well with the users. He can then work on fixing these problems. UX design maximizes the satisfaction levels on the behalf of the end customer over any product.

Top 5 principles of UX design

UX design primarily refers to computer-based products such as software, apps, and websites. The following are a few of the basic design principles that all designers should keep in mind.

1. Keeping the designs user-centric

It may be possible that a designer can read 700 words in a minute. But an average website visitor can read only 200-250 words per minute. So, a designer has to design accordingly. He cannot design based on his own preferences.

This example comes in handy when designing sliders. A designer should offer a visitor sufficient time to read the text on display before it changes. So, keeping all designs user-centric is one of the most important principles of the user experience design process. This keeps the end-user experience positive and brings more customers.

When designing, one has to consider what the users are looking for, and do the design accordingly. So, the services of a professional Website Development Services provider are definitely worth the while.

2. Get feedback

The majority of the world's population has become digital users and presses a range of buttons on websites and apps. The buttons are on the screen, but tapping them feels like pressing real buttons. That's because these buttons yield a response known as feedback after being tapped or clicked over.

When buttons do not provide feedback after being clicked, a visitor feels his actions have gone in vain, and he looks for an alternative. This makes feedback important in designing. Among the top ways of offering feedback include animation, change in size or color, or ripple effect.

3. Digestibility

A long piece of content is going to let the user down. Long pieces of content are like apples that a user is required to swallow without chewing. They are going to be difficult to digest for your users. But, when apples are chopped into slices, users can digest them easily. Similarly, content should also be divided into smaller paragraphs. Besides, the different design components or elements should also be divided into smaller sections.

Just as an instance, forms are technically required to be small such that they do not frustrate the users. But when excess information needs to be derived from a user, then long forms are created. But, these long forms can also be divided into smaller sections, such as personal information, contact information, comments, recommendations, etc. This is the right way to go about it based on UX design principles.

4. Clarity

Web designs should feature a high degree of clarity and should never induce confusion. Deriving a positive response from the end-users is going to be difficult if the designs confuse them. Just as an instance, a user should not find himself wondering if the button that he sees before him is clickable or not.

Suppose there is a button that says - GET STARTED FOR FREE. By clicking on it, a user is directed to a page where his credit card details are being asked. Now, all users are not going to have a credit card, so this button wastes their time.

Instead, a user should be informed in advance that even if they intend to get started for free, they will have to submit their credit card details.

5. Induce familiarity in your designs

Inducing familiarity in designs is in a way an extension of the principle of clarity. Creativity and innovation are a must in UX designs, but not at the cost of creating confusion for the users. By taking the services of a professional user interface design company, a client can rest assured that these finer concepts will be taken care of.

Sticking to the basics will at times yield the best results in this regard. Just as an instance, a designer may create a burger or gear icon for settings, and a bell icon for notifications. This keeps the web design standards high. Anything else is likely to confuse the visitor.


UX design is not about sharing your capabilities as a designer with the end-user. It is instead about making things easy for the visitors. In the competitive market hemisphere of the current times, UX design yields a winning edge for an organization. User experience design delivers a competitive edge for any piece of work. Gauging users' emotions and creating an emotional connection with them yield premium outcomes in the terms of UX design.